We help clients with ambition create ideas that change people’s lives for good
We help organisations redesign their services in ways that meet the unmet needs of their service users.
NEW PRODUCT DEV
Whether digital, physical or financial. From first response healthcare drones to fundraising products for nonprofits.
Creating campaigns that tap into universally held beliefs to win over hearts, minds and wallets.
Good ideas don’t just happen by accident. We put the right principles in place to ensure that ideation happens successfully.
Create a canvas, not a painting
User Centred Design and Design Thinking approaches which invite insight and ideas from everyone.
if people don’t participate, Innovate
Experimentation is essential. Prototyping. Feedback loops. Failing fast. Iterating.
EVERYONE HAS UNTAPPED POTENTIAL
Injecting instinctive appeal into every product, service and marketing campaign.
There’s more to innovation than coming up with subjectively good ideas. We take you through a tried and tested process for identifying and accelerating great ideas.
Ideas which sound great on paper can fail in practice because they fail to account for the existing processes they are in competition with. People follow processes subconsciously and consciously whether that’s in their personal lives around daily routine or in work around their workflows for particular tasks and projects.
We use customer journey mapping to understand the subconscious and conscious processes your customers and service users follow when completing tasks related to your product or service.
Just because a product or service requires people to change their behaviour, it does not doom it to failure.
When Apple iTunes first entered the market, music piracy was on the rise and people were not in the habit of paying for individual music singles. But a significant investment in marketing communications accompanied the launch of the product with a campaign which highlighted the benefits of this new behaviour and in so doing, created a new cultural norm.
We stress test your messaging and positioning just as much as we test the ideas for products and services.
Sometimes the barriers preventing an idea from taking off are on the supply-side.
When Toptable.com entered the market with a platform which enabled diners to make table bookings at restaurants, they underestimated the slow adoption by restaurants to use a digital booking system. Most restaurants were still using paper booking systems. A rival platform, OpenTable.com, spotted this opportunity and built an online booking platform which enabled restaurants to digitise their entire booking process. OpenTable.com had the strategic advantage and ended up acquiring TopTable.com.
We factor supplier engagement into every prototype we develop.
Find Out More
We’re happy to sit down with you or have a call to discuss your current innovation challenge and how we can help. Contact Matt Kepple on email@example.com or +44 (0) 20 8123 6253.