When organisations understand their impact, they gain the insight to improve their programmes and increase the difference they make to people’s lives


Our Approach

We take a thorough approach to data collection and analysis when conducting evaluations.

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Our Methods

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Theory of Change

Your Theory of Change is a way to think through and visualise your impact strategy. We can create a Theory of Change for your organisation and for each programme you run

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  • Interviews

  • Focus groups

  • Literature reviews

  • Desk research

  • Ethnographic studies

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  • Surveys

  • Data Analysis

  • Statistical Analysis

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Continuous Learning

We work with you to make Impact Measurement something that your organisation is excited about rather than something which feels like a chore.

We support you to communicate the positive effects of impact measurement and cultivate a culture of learning and iteration, rather than one of mundane measurement.

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Evaluation Challenges

We have worked with several organisations to address the common challenges which arise when you seek to measure your impact.

  • Causality and Attribution: to what extent can we claim to have been responsible for achieving a particular impact?

  • Performance against Benchmark: To what extent do we need to distinguish between the outcomes we have achieved versus what would have happened anyway?

  • Distance Travelled: is it necessary for us to conduct a before and after survey with every beneficiary, service user and stakeholder? Is it always appropriate to capture this information and how can we capture it in a way that does not interfere with

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Client Testimonials

Our Team

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Matt Kepple worked in consulting, market research and advertising before a stint in the nonprofit and social enterprise sector. He is good at helping teams move between the operational details and the big picture.

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Annabel Dickson has worked across a range of charitable causes from homelessness to climate change. Her wealth of experience with major donors enables her to view impact through the lens of strategic philanthropy.

Our Clients

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Our Case Studies


Impact Maturity

In addition to conducting evaluations, we provide capacity building services which help organisations improve their approach to impact measurement

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Equipping you to improve your organisation’s approach to impact measurement

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Workshops that harness the insights, expertise and experience of staff, service users, trustees and volunteers