Marketing Coordinator

Full-time. £24k pro rata. Remote. You’ll need to use your own laptop/computer (not tablet)

At Makerble our mission is to give charities the insights to change the world faster. Your role will be to increase the number of charities that become new leads. This role is designed for someone who is a great communicator with infectious enthusiasm and a natural inclination to iterate.

Our software as a service platform is used by charities large and small, ranging from national charities like the Trussell Trust through to small local voluntary sector organisations like Advance Brighter Futures. Before they switched to Makerble, many of our clients were using paper files and spreadsheets to keep track of their beneficiaries. The Makerble platform gives our clients a suite of apps that provide CRM, Surveys and Reporting Dashboard functionality without a hefty price tag and in a gorgeous UI.

 

Makerble has grown organically over the last year which is why we are investing in your role to up the pace of growth and streamline the onboarding process.

Marketing: Having an understanding of charities is a bonus but equally, having the ability to connect with and understand a new audience is just as valuable. Your role will include maintaining a consistent engaging presence on social media, optimising our online advertising - e.g. Google Ads - and reaching out to prospective partners, whether organisations or individuals, who can introduce the charities in their networks to Makerble. The leads you generate will be picked up by our Sales Executive. 

You will be the 8th member of our team globally and the 4th team member in the UK. The CEO, Sales Executive and one of our developers are also based in the UK, albeit working remotely. The rest of our team are developers in India whom we have worked with for several years. You will be expected to use your own laptop in this role. 

Responsibilities:

Marketing: Increasing the number of charities that become leads by:

  • Creating engaging social media posts - this may involve using tools such as Canva to create visuals

  • Interacting with other charities on social media 

  • Writing ads, e.g. Google Ads, LinkedIn Ads, etc

  • Reviewing the performance of ads and optimising those Ads accordingly to increase conversions

  • Adding new case studies to the website

  • Updating content of the website as necessary, e.g. with details of new features

  • Providing logistical support to webinars run by the Sales Executive

  • Contacting organisations that already work with charities and explaining the benefits that Makerble would have to their members

  • Providing demos to partners that show them how Makerble would work for the charities in their networks

  • Organising co-hosted webinars in which the Makerble Sales Executive can present Makerble to the charities in the network of the partner organisations

This role is initially a 3-month post. We’re a startup and are constantly evolving and learning. If you succeed in your role it is likely that we will extend the position into a longer-term contract. 

Person Specification:

Essential

  • Experience in marketing - whether through employment, volunteering, university societies or otherwise

  • Great communicator with the ability to quickly build rapport with people in the charity sector

  • Excellent written and verbal English

  • Ability and willingness to learn quickly - your learning curve will include gaining an understanding of the world our clients live in, i.e. the practice of ‘impact measurement’, the charity sector in general; and the way we run Makerble, e.g. daily standups and the use of collaboration tools such as Slack.

Desirable

  • Experience of working for or with charities - whether as a paid member of staff or a volunteer

  • Experience in B2B marketing

Application Questions

  1. What is your greatest marketing achievement: what was the context, what approach did you take and what were the results?

  2. What’s the single most important lesson you’ve learnt when it comes to running successful marketing campaigns; which of your experiences taught you this lesson and how do you intend to apply that at Makerble?

  3. What makes you a good fit for this role?


Application Deadline: 9am Tuesday 4th May 2021

To apply, send an email with your covering letter containing your answers to the Application Questions along with your CV to [email protected]